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VERIFIED EDITOR SCORE: 7.7/10

IFTTT

Automation Tools → Workflows · IFTTT · Est. 2010

The classic if-this-then-that service for connecting apps and smart home devices, now with AI actions on its top plan.

VISIT IFTTT
Vinggle Audit: VERIFIED LISTING
Pricing ModelFree / from $2.99/mo (annual)
PlatformsWeb, iOS, Android
HQSan Francisco, USA
CategoryWorkflows

01 — Overview

What is IFTTT?

IFTTT, short for If This Then That, popularized the idea of simple Applets: when something happens in one service, do something in another. It connects hundreds of apps, devices and online services, from social accounts to smart home gadgets, with very little setup.

Its simplicity is both the appeal and the limit. Multi-step Applets arrive on Pro, and filter code plus AI services such as content generation and summaries are reserved for Pro+. It suits personal and light small-business automation more than complex business workflows.

7.7 EDITOR SCORE

Vinggle verdict Great for simple personal automations and smart home routines. For multi-step business workflows, Zapier, Make or n8n are better fits.

02 — Key features

What it does best.

  1. 01

    Applets

    Simple trigger-and-action automations across hundreds of services.

  2. 02

    Smart Home and Devices

    Connects phones, speakers and smart home gadgets.

  3. 03

    AI Services on Pro+

    Content generation and summarizing steps, with filter code for conditions.

03 — Honest take

Pros & cons.

Why we like it

  • Extremely easy to start
  • Low-priced paid plans
  • Strong support for smart home and consumer devices
  • Large library of ready-made Applets

Where it falls short

  • Free plan allows only 2 Applets
  • Limited logic and branching compared with business tools
  • AI features are available only on the highest plan

04 — Plans & pricing

What it costs.

Free

2 active Applets, each with one trigger and one action

$0USD

Pro

Per month billed annually ($4.99 monthly); 20 Applets, multi-action Applets and webhooks

$2.99USD

Pro+

Per month billed annually ($14.99 monthly); unlimited Applets, filter code and the AI services, capped at 200 queries a day

$8.99USD

Alternatives & related.

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